Exhibitions, trade shows, fairs and conferences are valuable because they allow face-to-face communication and offer opportunities for networking. Face-to-face meetings mean that you can have a conversation with customers. As well as presenting your products and services, you get the opportunity to find out more about your customers and their needs. You can use exhibitions to carry out valuable market research.

Exhibitions, trade shows and fairs enable you to meet the people that matter to your business in one place, including existing customers, new prospects, suppliers, advisers, investors and key figures in your industry.

Trade shows attract qualified visitors and the majority often have buying responsibility. Indeed, trade fairs attract those people who can be elusive at other times. Many arrive with credit card in hand and will have done their homework beforehand.

Exhibitions and events also offer you the chance to keep up with industry developments. They can give you a snapshot of what's new and you may get access to the movers and shakers. What's more, they are a good opportunity to keep an eye on the competition.


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